Sammy Rose’s “The Essential Marketing Handbook”
Just click on the Articles & Publications page for a free downloadable pdf version of the book.
A new chapter will be uploaded at the beginning of every month. However if you miss a copy from the previous month then don’t worry you can easily locate it at the bottom of the Events page.
WHAT YOU WILL FIND OUT ABOUT IN CHAPTER 1:
Introduction to Marketing
WHAT YOU WILL FIND OUT ABOUT IN CHAPTER 2:
Appraising the Market
WHAT YOU WILL FIND OUT ABOUT IN CHAPTER 3:
Evaluating Areas for Market Development
WHAT YOU WILL FIND OUT ABOUT IN CHAPTER 4:
Focussing Knowledge and Findings Into Developing a Product Strategy
WHAT YOU WILL FIND OUT ABOUT IN CHAPTER 5:
Developing a Placement Strategy
WHAT YOU WILL FIND OUT ABOUT IN CHAPTER 6:
Pricing Strategies
WHAT YOU WILL FIND OUT ABOUT IN CHAPTER 7:
Promotional Strategies
WHAT YOU WILL FIND OUT ABOUT IN CHAPTER 8:
Setting Out Our Strategy Within a Marketing Plan
WHAT YOU WILL FIND OUT ABOUT IN CHAPTER 9:
Complimenting the Sales and Marketing Approach
WHAT YOU WILL FIND OUT ABOUT IN CHAPTER 10:
Attending an Exhibition
WHAT YOU WILL FIND OUT ABOUT IN CHAPTER 11:
Approach To Export